Marketing Services & Pricing | Bedrock Branding
What we do

The right work, in the right order.

Start with one piece or the whole plan. Either way, we survey before we build, because the most expensive marketing we see is the right service bought in the wrong order.

The plans

Three plans. One team, one bill.

Every plan runs on the same platform with the same people. The difference is how much of the work we carry. Start where the business is, and move up when the work is paying for itself.

Groundwork

From $1,000/mo

Your platform working, and one lane running on it.

  • Your CRM or email platform set up right and kept running
  • One lane, your pick: email, reviews and referrals, or content
  • A strategy call every month, and the plan behind your lane
  • A short monthly report
  • Paid ads, add $250/mo

For solo operators and small shops.

Built for the growing shop

Crew

From $2,500/mo

Your marketing, run every month.

  • Blog and Google Business Profile posts, written in your voice
  • Social posting on up to three channels
  • A monthly newsletter to a list that's actually segmented
  • Review requests, with the responses drafted for you
  • Your CRM kept in shape
  • A call every other week for the first three months, then monthly
  • A monthly report
  • Posting and scheduling software, included
  • Paid ads, add $250/mo

For a business doing $1M to $10M that wants it handled.

Foreman

From $3,500/mo

Crew, plus someone running your vendors and your budget.

  • Everything in Crew
  • Your ad partners and outside vendors, managed for you. We sit in on their calls, read their reports and push back on soft numbers.
  • You set one budget. We split it across search, social, display and email, and move it when a channel isn't earning.
  • Results reported as cost per booked job, by source, not by clicks
  • Paid ads management included
  • A call every other week for as long as you're on the plan
  • A quarterly plan review

For owners who want to stop being the marketing manager.

Built around your team. Keep what your people already do well. If someone in-house writes your blog, we put that time into something else. Every plan gets shaped on the first call.

Want the whole department? When a business outgrows a plan, we can run all of it, ads included, through one team. We quote that on a call.

Setup is one time, $750 to $1,500, sized to what we set up: tracking, templates, channel connections, the review flow and onboarding. A full CRM build is a separate project with its own fixed price, never part of a monthly plan.

Every plan starts with three months, then runs month to month with 45 days' notice. We plan in 90-day blocks, and at month three we sit down with the numbers in front of both of us and decide what's next. That's not a renewal pitch. It's a look at what actually happened.

Book a 30-minute call Get your free Pre-Appraisal
The scalable growth plan

How marketing gets built, from the bedrock up.

Every business is somewhere on this line. Most aren't at the start. You either want what you already have to work better, or you're ready to add the next layer. Each layer pays off more when the one under it is solid.

Want it to work better?

We start at the bottom of what you already pay for and fix it layer by layer, because an ad can't outrun a site that doesn't convert.

Ready to grow?

We add the next layer once the one under it is paying, and we measure every layer by what a booked job cost.

After you sign

How the first three weeks run.

The same start for Groundwork, Crew or Foreman. The slow part is getting into your accounts, so we ask for that first.

Day 1. Sign and start.

The agreement and the first invoice arrive together, and you sign online. We book the kickoff call.

Days 2 to 14. Access and the baseline.

Read access to your Google Analytics, Search Console, Google Business Profile, CRM, email tool, social accounts and ad accounts (Meta, Google, geo-targeted). This is the part we need your help with, usually an hour of your time or your office manager's. Then we build the baseline everything gets measured against.

Days 15 to 21. The plan, and the first work live.

We walk you through the 90-day plan, and the first pieces go live.

CRM and reviews

The software you already bought should do what it promised.

CRM Build, a fixed-price project. Buy it with a plan or on its own. It's billed once and never part of a monthly plan. Sales Pipeline, $2,500, tracks every lead from inquiry to close. Sales and Service Pipeline, $3,500, manages new sales and ongoing client work separately. Full Operations Build, $4,000, for multiple revenue lanes, plus a one-hour live training session. Every build includes your sub-account, brand setup, contact import, calendar and email integrations, core automations, and a handoff walkthrough.

CRM care. Monthly health check, workflow monitoring, minor edits, and updates. Care and maintenance for the system we built. Part of every plan.

Reviews. Reviews don't happen by accident. We automate the ask, draft the responses, and keep your Google Business Profile working. Often the fastest result on this page, which is why it's usually the first thing we turn on.

Groundwork is the lean way in. For solo operators and small shops: the platform set up right, one lane running on it and a strategy call every month. Pick the lane the business needs most, email, reviews and referrals, or content, and move up when the work justifies a second one. If you already run Housecall Pro, SingleOps or an email platform, we set up what you have rather than selling you a new one.

Content, email and social

The part that has to run every week whether you thought about it or not.

Blog and Google Business Profile posts. SEO-aware, written in your voice, on a monthly content calendar you approve before anything runs. This is the engine behind the clients you'll see in our work.

Email. One newsletter a month, designed, written, and sent. List segmentation and deliverability monitoring so your email actually lands. Great for the list you've built and never mail. Drip campaigns are scoped separately.

Social posting. Up to three channels, scheduled and published for you, with a monthly performance summary. When the same team makes the work and posts it, it gets posted.

All three come with Crew. Groundwork can carry email as its lane, or content in a lighter form: social on up to two channels plus Google posts, or one blog plus newsletter copy, not both.

Google and Meta ads

You should never have to take a number on faith.

Paid ads, Meta or geo-targeted display. Facebook and Instagram campaigns, or programmatic display and geofencing built for home services and local trades: put your message in front of the right households, then track it back to real leads. We build the audiences, wire the tracking and report what the spend returned, so it's accountable and not a black box. Management is $750 a month on its own, $250 a month added to Groundwork or Crew, and included in Foreman. Ad spend goes to the platform, with no minimum from us. Account setup is one time: $1,000, or $750 for a smaller account.

Google Ads, through Integrity. Google Ads execution runs through Integrity Marketing, our anchor partner. They bring the platform depth; we bring the strategy, the landing pages, the tracking, and the reporting, so the whole thing ties back to revenue. One team coordinating it, no matter who's in the ad account.

What we own, always. Strategy. Tracking and measurement. Landing pages. Reporting. Local Services Ads and Meta. Whatever the channel, you get a straight answer on what it returned.

Someone to own it

The Foreman plan, from $3,500/mo.

Strategic direction without a full-time hire. You keep your ad partners and outside vendors, and we manage them for you. We sit in on their calls, read their reports and push back when the numbers are soft, so you stop wondering whether it's working. You set one budget, we decide where it goes and move it when something isn't earning, and we report what a booked job cost you and where it came from. Best for owners who have the pieces but need someone owning the whole.

This is the work of a fractional CMO, at a price a growing business can carry. It works best when we're running the execution too, which is why it comes with Crew and not on its own.

Questions people ask before they buy.

What does it cost to start?

Groundwork is from $1,000/mo, Crew from $2,500/mo and Foreman from $3,500/mo. Setup is one time, $750 to $1,500, sized to what we set up. Every plan starts with three months, then runs month to month with 45 days' notice. Paid ads add $250 a month to Groundwork or Crew and come with Foreman. A full CRM build is a separate fixed-price project. Not sure which plan fits? Book a 30-minute call, or start with a free Pre-Appraisal.

Can I change what's in a plan?

Yes. Plans are built around your team. Keep what you do well and hand us the rest.

Do you build websites?

No. We work with the site you have and whoever maintains it. If you need a new one, Integrity Marketing builds it, and we plan what goes on it.

How long before anything happens?

The first work goes live in week three. A CRM Build takes two to four weeks, depending on the tier. Content and social start producing inside the first month. Reputation is usually the fastest thing on this page to show a result, which is why it's often the first thing we turn on.

What do you need from me?

Access in the first two weeks, then one approval a month. We don't run a service that needs feeding every week.

What if you're not the right fit?

Then we say so on the first call and name who is. Nothing on this page is worth selling you if the gap is somewhere else entirely.

Do I have to fire my current vendors?

No. Several of these sit perfectly well alongside an agency you already use, and our Google and Meta ads work is built that way on purpose, with Integrity in the Google Ads account and us on the strategy and the tracking.

Not sure which of these you need?

That's what the free Pre-Appraisal is for. We look first, then tell you what to do and in what order. It lands in two business days.

Book a 30-minute call Get your free Pre-Appraisal