Who we fit, and who we don't.
Roofers, builders, remodelers and brokers across Snohomish and King counties. Most do $1M to $10M a year, a few are one truck, and if we're the wrong shape for you, we'll say so on the first call.
Three places owners start from.
You're ready to grow.
"We did $5 million last year. I want to be at $10 million."
Not busier. Bigger. A second crew, a new market, double the revenue. The referrals that got you here won't get you there, and growth that size doesn't happen by adding one more thing at a time. It takes a plan, a budget, and someone keeping score.
Where you'd start: a 30-minute call about the number you're aiming for, and what's standing between you and it.
You're paying for marketing that isn't working.
"I pay an agency every month. I couldn't tell you what they actually do."
Slow answers. Reports full of clicks. Nobody can tell you what a booked job cost or where it came from. Fire them, fix them, or put someone over them? You can't tell from here, and that's the problem.
Where you'd start: a free Pre-Appraisal. It shows which vendors are earning their money and what's missing, before you change anything.
You've never had to market.
"We've been doing this 25 years. We never had to advertise."
Referrals did the work for decades. Now they've slowed, and a newer outfit with a sharp website is winning bids you used to get. You're not starting from zero. You have a name, a customer list and years of finished jobs. They're just not working for you yet.
Where you'd start: a 30-minute call or a free Pre-Appraisal, because the first question is what to do first, not who to hire.
Where every piece of marketing fits.
Every tool you get pitched sits somewhere on this funnel. Most businesses pay for the top and leak at the bottom, and almost nobody works the customers they already have.
Past the bottom of the funnel
The businesses we work with.
Trades and home services
Roofers, painters, remodelers, glass, gates and fences, HVAC and plumbing. You earn the business one job at a time and the marketing has to work as hard as the crew does. This is the largest part of what we do, and the vertical every piece of the stack was built against first.
Real estate
Solo agents, small teams, brokerage owners. You sell on reputation, repeat clients and referrals, which means the marketing has to do the same job: show the work, and show the person doing it. One thing we don't do: roll a CRM out across every agent in a brokerage. That's a different world with different players, and we leave it to them.
Construction and custom homes
Custom builders, design-build firms, big-ticket remodelers. Projects measured in months and millions, where the work is to show quality without sounding like every other builder in the market. Weighted toward case studies and the Foreman plan's oversight rather than volume content.
Architects and specialty practices
Architects, designers, stagers and specialty B2B firms. You sell expertise to someone who takes three weeks to decide and signs a contract at the end of it, so the marketing's job is to be in front of them for all three weeks: the portfolio kept current, a newsletter that shows how you think, and the follow-up nobody on your team has time to send.
This is you if.
- You've been in business ten years or more, and referrals used to be all the marketing you needed.
- Your business runs $1M to $10M a year, or you're on the way there.
- Leads still get followed up by hand, from a spreadsheet, an inbox or someone's memory.
- You're paying for at least one tool you're not really using.
- Your last newsletter went out more than three months ago, or there's never been one.
- Your best work isn't the work that shows up when somebody searches your name.
- You've been sold marketing before, it didn't work, and you were never quite sure whose fault that was.
- You'd rather read a plan than sit through a pitch.
And if this isn't you.
We're not the right shape for everyone, and we'd rather say so on the first call.
- You already have a full marketing team, and it's working.
- You're not trying to grow, and nothing's broken.
- You want one specific thing done, like a website or posts from what you send us, and nothing after it.
- You're pre-revenue.
If all you need is a website, Integrity Marketing builds those, and we'll introduce you. An honest referral takes us about a minute.
Recognize yourself?
Start with a 30-minute call, or let us take a look first with a free Pre-Appraisal. It lands in two business days.